The Advertising Regulatory Council of Nigeria (ARCON) has announced moves to sanction Nigerian skit makers, Adebowale Adedayo popularly known as Mr. Macaroni and Miss Kemi Ikuseedun better known as Mummy wa over D’General Bitters advertisement.

According to the advertising regulatory body, the advert material was not vetted nor approved before being exposed on social media.

A statement by the Director General of the body, Dr. Olalekan Fadolapo on Friday, ordered the immediate removal of the advertisement as it violates the Code of Advertising.

He further added that ARCON will take all necessary steps to ensure the violators are sanctioned.

The statement read, “The attention of the Advertising Regulatory Council of Nigeria (ARCON) has been drawn to the D’General Bitters as a sexual stimulant advertisement by Mr. Adebowale Adedayo a.k.a. “Mr. Macaroni” and Miss Kemi Ikuseedun a.k.a.

“Mummy wa” is currently exposed on online/social media platforms.

“The advertisement was neither presented for vetting nor approved by the Advertising Standards Panel (ASP] and is in violation of the ARCON Act and the Nigerian Code of Advertising.

“ARCON has directed the advertiser, agency and platform owners to immediately remove and stop further exposure of the advertisement.

“ARCON will take all necessary steps to ensure the violators are sanctioned.

As gatekeepers of advertising, advertisement, and marketing communications, ARCON will continue to ensure all advertisements are ethical, responsible and in conformity with the prevailing laws of the Federation as well as the Nigerian Code of Advertising.”