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MultiChoice Bows to pressure, Reverts to old prices after losing over 1.2M Subscribers 

MultiChoice Bows to pressure, Reverts to old prices after losing over 1.2M Subscribers

MultiChoice, the parent company of DStv and GOtv, has recently announced a return to its previous subscription rates following a legal mandate and also loosing of  several subscribers.

 

The decision comes after a court ruling deemed the earlier price hikes unjustified, leading to significant subscriber losses, particularly in Nigeria.

The company had raised its prices in response to economic challenges, including high inflation and currency devaluation. However, the move faced backlash, resulting in over a million subscribers discontinuing their services.

As part of the reversal, DStv subscribers will see a reduction in rates across various packages. For instance, the DStv Premium package will now cost N29,500, down from N37,000. Similarly, the DStv Compact+ package will be priced at N19,800, reduced from N25,000. The adjustments also extend to other packages such as DStv Compact Bouquet, DStv Confam, DStv Yanga, and DStv Padi.

GOtv customers can also expect price reductions, with the GOtv Super+ package now priced at N12,500, down from N15,700. The GOtv Super package will be available at N7,600, reduced from N9,600, while the GOtv Jinja package will cost N2,700, down from N3,300.

 

Despite the court ruling, there is uncertainty regarding whether MultiChoice will adhere to the order to provide a month of free subscription. The company has expressed its intention to challenge the ruling, citing concerns about its impact on their business model.

 

The decision to revert to old prices is expected to alleviate the financial burden on customers, particularly in the face of challenging economic conditions.

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