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Zenith Bank Emerges Nigeria’s Most Valuable Banking Brand

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Zenith Bank Head Office.

Zenith Bank has again emerged as the Most Valu­able Banking Brand in Nige­ria in the Banker Magazine Top 500 Banking Brands 2021.

For the fourth consecu­tive year, Zenith Bank has been ranked as the number one banking brand in Nige­ria with a brand value of $275 million, moving up two places from 392 in 2020 to 390 in the 2021 global ranking of banks. Notably, Zenith Bank is the only Nigerian bank among the first 400 banks in the global ranking.

The ranking was pub­lished in the February 2021 edition of The Banker Magazine of the Financial Times Group in conjunction with London-based Brand Finance.

According to the pub­lication, brand value is the licensing rate that a third-party would need to pay to use the bank’s brand.

Commenting on the latest ranking, the Group Manag­ing Director/Chief Execu­tive of Zenith Bank Plc, Mr. Ebenezer Onyeagwu, said: “This ranking is a further affirmation of the bank’s re­silience given the very chal­lenging macroeconomic en­vironment brought about by the coronavirus (COVID-19) pandemic.”

He added: “Zenith Bank remains committed to sus­taining the superior perfor­mance which has earned it this recognition as Nige­ria’s Most Valuable Bank­ing Brand, thus building on the legacy of its visionary founder and chairman, Mr. Jim Ovia, CON, whose pioneering and founda­tional role in building the structures and laying the foundation ensured an en­during and very successful institution.”

Zenith Bank places a premium on its core busi­ness strategy anchored on People, Technology and Ser­vice, to create value for its numerous clientele.

With a team of dedi­cated professionals, the bank leverages its robust Information and Commu­nication Technology (ICT) infrastructure to provide cutting-edge solutions and products through its net­work of branches and elec­tronic/digital channels.

Zenith Bank’s emergence as the Most Valuable Bank­ing Brand in Nigeria is com­ing on the heels of several awards and recognitions in 2020 for its track record of excellent performance.

Zenith Bank was voted as Bank of the Year (Nige­ria) in The Banker’s Bank of the Year Awards 2020, Best Bank in Nigeria in the Global Finance World’s Best Banks Awards 2020 and Best Corporate Governance ‘Financial Services’ Africa 2020 by the Ethical Board­room.

 

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